About LIA

Performance-driven creator marketing at scale

LIA is a creator marketing platform for consumer brands. It finds the creators most likely to sell for a brand, runs the collaboration end to end, and turns the posts that sell into ads. LIA is built and operated by LIA S.R.L., a company based in Milan, Italy.

Why we exist

The next generation of consumer brands is being built with creators at the forefront. Creator content already outperforms every other medium, but the taste it takes to work with creators never scaled beyond one-to-one deals: which creator fits, what to ask of them, which post deserves a bigger audience. LIA uses AI and software to apply that taste to thousands of creators, sharpen it on every sale, and put creators at the centre of a broader distribution and amplification engine.

For brands

• Find the creators most likely to sell for you. AI reads every creator's posts and predicts who will sell for your brand. Each collaboration's sales train the next pick.
• You approve, LIA handles the rest. Offers, briefs, content reviews and payments run on the platform. Creators accept in one tap and get a brief built from their own posts, and AI checks every post before you approve it.
• Turn the content that sells into your best ads. Usage rights are cleared when the creator signs, so posts that sell can run as ads from the creator's handle, with budget following the sales.

For creators

• Offers arrive with rates, requirements and timelines: accept what works, skip what doesn't.
• Every brief is standardised, with deliverables, dates and pay agreed before you start.
• Payment is on time and automatic, with no invoicing and no fees, and real people on every deal.

Who works with us

HelloFresh Group, one of the largest direct-to-consumer companies in the world, runs its creator marketing on LIA. LIA is open by invitation only until January 2027, while we design the product with a small group of partner brands.

Get in touch

Brands can request an invitation, and creators can join the waiting list. For anything else, see our Contact page. Company details are in the Legal Notice.