# LIA: unleash creator-led growth

> LIA finds the creators most likely to convert for you, briefs them, and turns their best posts into ads.

LIA is a creator marketing platform for consumer brands, built by LIA S.R.L. (Milan, Italy). Open by invitation only until January 2027.

- [Request an invitation (brands)](https://withlia.ai/#invite-brand)
- [For creators](https://withlia.ai/creators.html) ([Markdown](https://withlia.ai/creators.md))
- [About](https://withlia.ai/about.html) · [Contact](https://withlia.ai/contact.html) · [llms.txt](https://withlia.ai/llms.txt)

## How it works

1. **Find.** Predicted to convert for you.
2. **Brief.** Brief built from the creator's own posts.
3. **Review.** AI-checked, ready to approve.
4. **Amplify.** Running as an ad from the creator's handle.
5. **Pay.** Paid on time, automatically.

## Our thesis

The next generation of consumer brands is being built with creators at the forefront.

## For brands: more conversions from creators, with less work for your team

1. **Find the creators most likely to convert for you.** LIA reads every creator's posts and ranks them by how likely they are to convert for your brand. Every collaboration's results sharpen the next pick.
2. **You approve. LIA handles offers, briefs, reviews and payments.** LIA sends the offer and writes each brief from the creator's own posts. Before a post reaches you, LIA checks it against the brief.
3. **Turn the posts that convert into your best ads.** Ad rights can be part of the offer, so the posts that convert run as ads from the creator's handle. You put spend behind the ones that bring the most conversions.

Invite-only until January 2027.

## Built with

HelloFresh and Factor run their creator programmes on LIA.

## Talk to the people building LIA

No sales team, no handoff. You talk to us: [book a call](https://calendar.app.google/WfBAneuZT9Nreqzt6) or write to tommaso.giudici@withlia.ai.

- Tommaso, co-founder: https://www.linkedin.com/in/tommasogiudici
- Lorenzo, co-founder: https://www.linkedin.com/in/lorenzo-de-simone-5a489318a

## Contact

- Brands: [request an invitation](https://withlia.ai/#invite-brand). A real human reads every request and writes back.
- Creators: [join as a creator](https://withlia.ai/creators.html#invite-creator).
- Everything else: support@withlia.ai
- LinkedIn: https://www.linkedin.com/company/withlia-ai

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